Michelle Clavijo-Diaz, Marketing Director
- 20+ years in Marketing
- 11+ years in EdTech Industry, K-20
- Loves working in startups
- Year Founded: 2010
- Size: 150-200 Employees
- Provides a suite of video tools for school professional development and instruction.
NEED: As a growing provider of video tools for schools, Swivl needed a strong marketing team.
SOLUTION: HireEducation found Swivl a Director of Marketing, Michelle Clavijo-Diaz, and then helped Michelle build out the rest of the team.
HireEducation Recruiters Establish Trust
From their first conversation, our recruiter, Jack, instantly made Michelle feel comfortable. It was obvious to Michelle that he earnestly had her best interest at heart. He took the time to understand all her desires and concerns so he could confidently say that Swivl would be a good fit for Michelle.
Candidates are Partners, Not Commodities
Michelle felt reserved when Jack initially reached out because of poor experiences with other recruiters. We all know the stereotypes! Hardcore selling. Barriers to talking directly with leadership throughout the process. Pushing the job despite fit issues.
HireEducation, she quickly found, offered a very different experience.
Industry Knowledge at the Core
Jack knew Swivl. Jack was an open book about the role and the company, which alleviated any fears she had about clicking with Swivl. When Michelle met senior leadership, she felt they were just as Jack had described.
Swivl was attractive to Michelle because they embrace innovation and start-up culture even though they are over 10 years old and financially strong. Their goal is always to affect real, positive change in education. With values aligned, Michelle found the opportunity she was looking for.
Michelle says, “Swivl provided me opportunities to grow. I enjoy and expect to address challenges. This organization embraces the idea of tackling challenges head on. They also wanted to create and grow their marketing department and I was looking for an opportunity to mentor and build a team.”
From Candidate to Client
Michelle started at Swivl with three people on her team, but none with a marketing background. Michelle brought in two people from her network, including a project manager. It quickly became evident that this role was crucial, but she had exhausted her network. So HireEducation found her another one.
Up and Running Faster
HireEducation’s candidate stepped in and hit the ground running. Her work is tantamount to marketing at Swivl. It was a perfect fit and HireEducation provided a huge time savings.
“Time is money. It is cliche but true. My team needed to grow exponentially and I needed quality over quantity. Before working with HireEducation, we posted a graphic designer job and got 120 applications, over half of which did not submit a cover letter or did not meet any qualifications.”
The team has launched a new brand/logo, improved the Swivl website, and finished a messaging matrix in its first few months as a solid team of marketing professionals. They have worked closely with sales and customer success teams to address new opportunities. Targeted marketing strategies will provide a solid foundation for their 2022 sales goals.
Marketing Director, Swivl
“Working with HireEducation, I can design the person I want and say ‘go find them.’ I don’t know how they did it, but HireEducation actually found three and then I had to pick one. Getting that perfect candidate is invaluable.”
– Michelle Clavijo-Diaz