Case Study: Fast Growth at ACUE
The Client:
ACUE (Association of College and University Educators)
- Year Founded: 2014
- Size: 10-50 employees
- In partnership with institutions of higher education, ACUE prepares, credentials, and provides on-going support to faculty in the use of evidence-based teaching practices that promote student engagement, persistence to graduation, career readiness, and deeper levels of learning.
NEED: To realize sales and growth goals, ACUE needed to add 3 success director positions within 3 months.
SOLUTION: HireEducation and ACUE worked together to define the new roles and fill them with high quality candidates within the necessary timeframe.
Search Strategy
Since these were new roles, ACUE went into the process a bit uncertain about what exactly they wanted. The HireEducation team listened carefully to the challenges and opportunities facing these new roles. Together they wrote a job description that matched what ACUE needed and what HireEducation knew would lead to sustained growth.
Common Values
HireEducation delivered quality candidates, but also cared about the work of ACUE. The recruiters showed keen interest in not only the parameters of the search, but also the work and impact of ACUE’s mission.
And rightfully so. ACUE has the unique mission to ensure student success and equity through quality instruction. Tricia Russ, the Executive Director of Partnerships, says it is a rare opportunity in higher education to represent such a high-quality program that delivers measurable impact.
Unprecedented Support
For managers, hiring can feel like a massive time suck! While HireEducation did the heavy lifting, Tricia remarked at the importance of the daily feedback, nudges, and support she had along the way. Partnership is paramount at HireEducation. Two-way communication, regular check-ins, and reminders for feedback on candidates helped ensure the search progressed on time.
Results That Scale
Through ACUE’s collaboration with HireEducation, customer retention has accelerated. These new key positions were able to completely shift the sales process and engage higher education administrators in renewal conversation years earlier than before. The team has built mechanisms to help faculty map out their professional development and thus open the door to future sales conversations in a new way.

Tricia Russ
Executive Director of Partnerships, ACUE
“HireEducation has an authentic connection to the talent pool in educational technology. Immediate trust is earned based on an honest desire to find candidates that will be long-term impactful employees. I truly enjoyed partnering with their fun, hard-working team.”