The following job description outlines the typical role and responsibilities of a marketing director with reports at an EdTech company. Current actual job descriptions of open positions across EdTech can be viewed on our Jobs Board.

Typical Titles May Include:

• Head of Marketing
• Marketing Director
• VP of Marketing

Description:

At [company name], we foster innovative schools and learning by [company mission/product function]. We’re a diverse, creative group who values strong relationships, and we need a resourceful and versatile marketing leader who knows how to connect people and resources to get the job done!

[Job title] will be responsible for developing clear, high-quality, accessible content that speaks to the [company name] family, supports the buyer and prospect journey, amplifies our voice across marketing channels, and speaks to current trends.

[Job title] reports to the CEO and will manage four Marketing Managers. Creative thinkers with strong people and communication skills and a passion for education will thrive in this role.

Must be well-versed in [market/specific clientele], which will help inform overall sales strategy. The individual in this role needs to exhibit a high level of professionalism and have the ability to build audiences across a variety of digital and traditional marketing channels. The [job title] will be an advocate for [company name], our brand, and our products and programs.

Responsibilities:

• Develop and execute [company name’s] global marketing strategy
• Lead and coach a team of marketing managers
• Encourage everyone to have a voice and invite opinions from all members of the team
• Lead regular group sessions with the marketing team to discuss opportunities to improve performance and introduce changes to products and processes
• Partner with Sales to improve lead generation, inbound/channel support, and conversions
• Create and nurture clear performance goals to create accountability and encourage all team members to be top performers
• Maintain expertise in and positively represent our company and its culture, our [product(s)], the [company’s specific] industry, and factors influencing the market environment
• Collect customer, competitor, and market data to support new product development
• Develop and execute a marketing strategy to reach new audiences
• Develop an updated brand voice, tone, perspective, and copy across channels and contexts
• Establish verbal and narrative brand guidelines and communicate their use effectively to all [company name] associates
• Develop relationships with industry publications
• Explore opportunities for author-contributed content on traditional and digital platforms

Required Experience/Skills:

• 5+ years successfully managing a team and meeting or exceeding goals
• Bachelor’s degree, preferably in Marketing, Communications, Advertising, English or a similar field
• Fluency in content marketing tools and platforms, including CMS, social media management, marketing automation, and CRM
• Proficiency in Office 365, Google suite, web-based presentation tools, & video conference tools
• Excellent verbal and written communication skills via phone, Slack, and email
• Consistent and accurate detailed reporting and analysis of plans, accomplishments, and forecasting
• Ability to build and measure the revenue generated from marketing campaigns
• Proven creative problem-solving approach
• High emotional intelligence
• Strong leadership skills that include mentoring, negotiation, conflict management, influencing, facilitation, collaboration, and teamwork across all levels of the organization
• Ability to adapt to a rapidly changing environment
• Self-starter
• Willingness to learn and grow
• A positive attitude and aptitude for fun

Preferred Experience/Skills:

• Master’s degree
• 5+ years successful management experience within the [company category/field] market
• 2+ years SaaS experience
• B2B sales experience
• Strong analytical skills
• Experience with data analysis and creating metrics-based strategies
• Prior experience or demonstrated interest in EdTech and/or education

Working at [Company Name]:

[Company name] is a 100% remote workforce [if not, list company location]. We value individuality, creativity, diversity, and the health of all our employees; you’re not just a number here. Strong communication and collaboration not only make us better as a business, but as individuals. We also like to have fun and don’t take ourselves too seriously.

Compensation & Benefits:

[Company name] offers competitive compensation packages commensurate with experience. Benefits include:

• Generous healthcare plans (Medical, Dental, Vision, Life)
• 401K plan with a 10% company match
• Flexible PTO plus a floating holiday
• Paid VTO (“volunteer time off” to do community service/charity work)
• Paid degree-seeking college and/or professional development classes
• Fitness and childcare reimbursement

Plus, this is a remote position, so fully work from home or wherever you like! [If not, list whether position is full- or part-time and where company is located.]

About [Company Name]:

[Brief description of your company and its product and/or mission]