Sample Job Description Sales Manager with Reports

The following job description outlines the typical role and responsibilities of a manager in a sales position at an EdTech company. Current actual job descriptions of open positions across EdTech can be viewed on our Jobs Board.

Typical Titles May Include:

  • CRO
  • Director of Sales
  • Head of Sales
  • Regional Vice President of Sales
  • Sales Manager
  • SVP Sales
  • Vice President of Sales


At [company name], we foster innovative schools and learning by [company mission/product function]. We’re a diverse, creative group that values strong relationships, and we need a new [job title] to take our sales to the next level!

[Job title] reports to the Senior VP of Sales and the Director of Business Development and will manage four Account Executives. Creative thinkers with strong people and communication skills and a passion for education will thrive in this role.

Must be well-versed in [market/specific clientele], which will help inform overall sales strategy and management style. Must also be adaptable, level-headed, and quick to pivot in order to the sales team’s ever-changing needs. The individual in this role needs to exhibit a high level of professionalism and have the ability to set, meet, and exceed strategic and revenue goals as you will be instrumental in driving growth for our company. The [job title] will build a top-notch team that will advocate for [company name], our brand, and our products and programs.


  • Create and nurture clear performance goals to create accountability and encourage all team members to be top performers
  • Lead and coach a team of sales representatives
  • Encourage everyone to have a voice and invite opinions from all members of the team
  • Conduct one-on-one coaching and pipeline review sessions with each sales representative to identify opportunities to maximize closed deals
  • Lead regular group sessions with the sales team to discuss opportunities to improve performance and introduce changes to products and processes
  • Establish strong, long-lasting client relationships to deeply understand clients’ needs
  • Establish and track a manageable set of activity and productivity metrics for the sales team
  • Partner with Marketing to improve lead generation, inbound/channel support, and conversions
  • Provide strategic direction, assist management in developing go-to-market plans, and coordinate internal company resources to meet and exceed revenue goals
  • Build a sales pipeline to generate leads and drive organic growth
  • Develop and execute a prospecting strategy to source new business opportunities
  • Maintain expertise in and positively represent our company and its culture, our [product(s)], the [company’s specific] industry, and factors influencing the market environment
  • Create and deliver tailored demos and presentations virtually and in-person to key constituents, demonstrating how our [product] will increase their efficiency and solve their problems
  • Prepare proposals, negotiate pricing, and close business
  • Use a CRM to track customer-related activities, communication, market data, and critical issues
  • Identify and share sales best practices
  • Achieve individual activity and revenue goals

Required Experience/Skills:

  • 5+ years successfully managing a team and meeting or exceeding goals
  • Bachelor’s degree, preferably in Finance, Economics, or Business Administration, or at least 5 years relevant work experience
  • Knowledge of sales principles and best practices
  • Proficiency in Office 365, Google suite, web-based presentation tools, & video conference tools
  • Excellent verbal and written communication skills via phone, Slack, and email
  • Consistent and accurate detailed reporting and analysis of plans, accomplishments, and forecasting
  • Proven creative problem-solving approach and strong analytical skills
  • High emotional intelligence
  • Strong leadership skills that include mentoring, negotiation, conflict management, influencing, facilitation, collaboration, and teamwork across all levels of the organization
  • Ability to adapt to a rapidly changing environment
  • Self-starter
  • Willingness to learn and grow
  • A positive attitude and aptitude for fun

Preferred Experience/Skills:

  • Master’s degree
  • 5+ years successful high-volume sales or management experience within the [company category/field] market
  • 2+ years SaaS experience
  • B2B sales experience
  • Experience working with Salesforce or other CRM software
  • Prior experience or demonstrated interest in EdTech and/or education

Working at [Company Name]:

[Company name] is a 100% remote workforce [if not, list company location]. We value individuality, creativity, diversity, and the health of all our employees; you’re not just a number here. Strong communication and collaboration not only make us better as a business, but as individuals. We also like to have fun and don’t take ourselves too seriously.

Compensation & Benefits:

[Company name] offers competitive compensation packages commensurate with experience. Benefits include:

  • Generous healthcare plans (Medical, Dental, Vision, Life)
  • 401K plan with a 10% company match
  • Flexible PTO plus a floating holiday
  • Paid VTO (“volunteer time off” to do community service/charity work)
  • Paid degree-seeking college and/or professional development classes
  • Fitness and childcare reimbursement

Plus, this is a remote position, so fully work from home or wherever you like! [If not, list whether position is full- or part-time and where company is located.]

About [Company Name]:

[Brief description of your company and its product and/or mission]

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