Sample Job Description Business Development Representative (BDR)

The following job description outlines the typical role and responsibilities of a business development individual contributor at an EdTech company. Current actual job descriptions of open positions across EdTech can be viewed on our Jobs Board.

Typical Titles May Include:

  • Business Development Representative
  • Business Development Specialist
  • Sales Development Representative
  • Sales Development Specialist


At [company name], we foster innovative schools and learning by [company mission/product function]. We’re a diverse, creative group who values strong relationships, and we need a tenacious development representative who can bridge the marketing and sales departments of a fast-growing edtech company!

As a member of the Business Development team, you’ll work closely with our growth marketing team to drive sales leads. Successful candidates will enjoy generating and qualifying new customer leads through the use of research, marketing campaigns, and tailored messaging. A strong candidate will also have a deep understanding of the higher education technology industry and the challenges that face University leaders around teaching and learning.

This role cuts across silos and interfaces with multiple teams, including product management, marketing, sales, and customer success. This opportunity will fit like a glove for someone who is customer-centric, entrepreneurial, and goal-minded. The [job title] will be an advocate for [company name], our brand, and our products and programs.


  • Research members of the academic leadership at top colleges and universities
  • Customize marketing messaging for an account-based marketing approach
  • Field inquiries and initial responses for buying intention and interest
  • Prospect new potential customers
  • Nurture warm and potential prospects through relationship building
  • Schedule meetings or calls between prospective customers and sales executives
  • Deliver regular reports to the rest of the sales team and the VP of Growth and Product Strategy

Required Experience/Skills:

  • 3+ years experience in business development and/or lead generation, preferably in higher education edtech
  • Confidence and maturity to contact and work with senior and executive level higher education leadership, i.e., Presidents,
  • Provosts, Deans, and Directors
  • Experience in Salesforce or other CRM software
  • Proficiency in Office 365, Google suite, web-based presentation tools, & video conference tools
  • Excellent verbal and written communication skills via phone, Slack, and email
  • Proven creative problem-solving approach
  • High emotional intelligence
  • Ability to adapt to a rapidly changing environment
  • Self-starter
  • Willingness to learn and grow
  • A positive attitude and aptitude for fun

Preferred Experience/Skills:

  • Bachelor’s degree, preferably in Marketing, Communications, Advertising, English, or a similar field
  • Prior experience or demonstrated interest in EdTech and/or education

Working at [Company Name]:

[Company name] is a 100% remote workforce [if not, list company location]. We value individuality, creativity, diversity, and the health of all our employees; you’re not just a number here. Strong communication and collaboration not only make us better as a business, but as individuals. We also like to have fun and don’t take ourselves too seriously.

Compensation & Benefits:

[Company name] offers competitive compensation packages commensurate with experience. Benefits include:

  • Generous healthcare plans (Medical, Dental, Vision, Life)
  • 401K plan with a 10% company match
  • Flexible PTO plus a floating holiday
  • Paid VTO (“volunteer time off” to do community service/charity work)
  • Paid degree-seeking college and/or professional development classes
  • Fitness and childcare reimbursement

Plus, this is a remote position, so fully work from home or wherever you like! [If not, list whether position is full- or part-time and where company is located.]

About [Company Name]:

[Brief description of your company and its product and/or mission]

More Resources

  • We get it, interviews can be stressful. They are your main chance to determine if you are a fit for the job. While there are lots of things you should [...]

  • Meeting a Recruiter

    “The only constant in life is change” -Heraclitus No matter where you are in a company, your career there is unpredictable. Call to mind 10 different decision-makers at your place [...]

  • Interview prep is not just for candidates! In today’s market, hiring managers must consider how they will attract and secure their ideal candidates as much as candidates need to think [...]