Sample Job Description Marketing Individual Contributor

The following job description outlines the typical role and responsibilities of an individual contributor in a marketing position at an EdTech company. Current actual job descriptions of open positions across EdTech can be viewed on our Jobs Board.

Typical Titles May Include:

  • Director of Demand Generation
  • Director of Lead Nurturing
  • Head of Marketing
  • Marketing Automation Director
  • Marketing Director
  • Marketing Manager
  • Product Marketing Manager/Director


At [company name], we foster innovative schools and learning by [company mission/product function]. We’re a diverse, creative group who values strong relationships, and we need a tenacious marketer who can bridge the marketing and sales departments of a fast-growing edtech company!

[Job title] will be responsible for developing clear, high-quality, accessible content that speaks to the [company name] family, supports the buyer and prospect journey, amplifies our voice across marketing channels, and speaks to current trends.

[Job title] reports to the VP of Marketing. Creative thinkers with strong people and communication skills and a passion for education will thrive in this role.

Must be well-versed in [market/specific clientele], which will help inform overall marketing strategy. The individual in this role needs to exhibit a high level of professionalism and have the ability to build audiences across a variety of digital and traditional marketing channels. The [job title] will be an advocate for [company name], our brand, and our products and programs.


  • Manage the content calendar and creation of content for [company name]’s [company’s product or service] portfolio across all channels
  • Write and maintain content for [company name]’s website, blog, marketing assets, internal and external materials, articles, social media, and advertising assets
  • Engage with [company name]’s social media audience and respond to comments and messages in a helpful, positive manner

Required Experience/Skills:

  • Bachelor’s degree, preferably in Marketing, Communications, Advertising, English or a similar field
  • 5+ years experience building a multi-channel content strategy
  • A digital portfolio of produced marketing work and/or writing
  • Proficiency in Office 365, Google suite, web-based presentation tools, & video conference tools
  • Fluency in content marketing tools and platforms, including CMS, social media management, marketing automation, and CRM
  • Excellent verbal and written communication skills via phone, Slack, and email
  • Ability to build and measure the revenue generated from marketing campaigns
  • Proven creative problem-solving approach
  • High emotional intelligence
  • Ability to adapt to a rapidly changing environment
  • Self-starter
  • Willingness to learn and grow
  • A positive attitude and aptitude for fun

Preferred Experience/Skills:

  • Master’s degree
  • Strong analytical skills
  • Experience with data analysis and creating metrics-based strategies
  • Prior experience or demonstrated interest in EdTech and/or education

Working at [Company Name]:

[Company name] is a 100% remote workforce [if not, list company location]. We value individuality, creativity, diversity, and the health of all our employees; you’re not just a number here. Strong communication and collaboration not only make us better as a business, but as individuals. We also like to have fun and don’t take ourselves too seriously.

Compensation & Benefits:

[Company name] offers competitive compensation packages commensurate with experience. Benefits include:

  • Generous healthcare plans (Medical, Dental, Vision, Life)
  • 401K plan with a 10% company match
  • Flexible PTO plus a floating holiday
  • Paid VTO (“volunteer time off” to do community service/charity work)
  • Paid degree-seeking college and/or professional development classes
  • Fitness and childcare reimbursement

Plus, this is a remote position, so fully work from home or wherever you like! [If not, list whether position is full- or part-time and where company is located.]

About [Company Name]:

[Brief description of your company and its product and/or mission]

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